Your company is more than its logo, products and services - it's a whole experience in itself!
It is important that all touch points in your company are taken into account, so that customers can get the best possible user experience with your services / products.
Signage is sometimes an overlooked touch point that can help grow your business.
The most user-friendly form of signage is via info screens - which is also most environmentally friendly in the long run. Here you can easily display information and manage campaigns that can promote sales and improve your customers' overall impression of your company's services.
1. Improve your internal and external communication
Info screens can be used for internal communication with your employees or external communication with your target group.
- Internal communication - Use it for everything; from information information to employees or booking of meeting times in front of the meeting room using the touch function etc.
- External communication - Pass on information to your customers or use it to draw attention to offers and promotions.
Info screens increase your brand's exposure, resulting in greater opportunity for new customers and their return. Similarly, poor or low quality signage can discourage customers from engaging with your business.
Depending on what you choose to use the info screens for, it can help optimize your customer service and create additional sales, including impulse purchases.
Provides a competitive advantage
It can be difficult to differentiate oneself from its competitors.
Info screens can help you stand out from the crowd, and your customers therefore choose you over your competitors. A creative and unique info screen, with the right location, can attract customers from a distance and draw them into your store.
3. Cost-effective marketing tool
Info screens can be used for more than differentiating your business. They are also essential in your brand's marketing strategy. It is an advantage for both small and large businesses to use info screens as a marketing tool.
- Longevity - There are other useful methods in signage, such as billboards and advertisements, but these promotional strategies do not have the same longevity as info screens. Info screens can be used for ongoing marketing campaigns or information that is visible 24 hours a day, 365 days a year.
- Resource-saving - There are info screens that are USB-controlled and some that are Cloud-based. On the USB-controlled ones, the employees have to manually change the content on the individual screens, which is resource-intensive for your company. The Cloud-based info screens are more user-friendly, as you can change the content directly, as well as create a timesheet for the individual information or campaigns during a day.
If you already have USB-controlled info screens, you can advantageously have a Cloud-based system installed on the screens.
4. Optimize sales opportunities
Info screens that show a great campaign can generate more impulse purchases.
New reports explain how many brands are experiencing a marked increase in revenue after implementing info screens, e.g. Some companies in the United States have increased their revenue by as much as 33%. One of the main reasons is impulse buying, which is why info screens need to be placed in the right places. For example, the clerk can refer customers to the campaign on the screen and inspire additional sales.
5. Create awareness around your brand
The greater the recognizability of your brand - the easier it is for your brand to influence consumer behavior and attitude towards your brand. This gives your customers a sense of belonging. Ultimately, this will result in repeat purchases and potentially larger market shares.
The info screen can e.g. used for storytelling, which conveys the history or values of your company, allowing customers to create a relationship with your brand.
Grow your business with info screens
Info screens are a versatile business tool that can be used for a myriad of purposes. Signage can serve as a visual solution to several business problems, such as signage, sales, brand recognition and competitive advantages.
By working with the right signage in branding, storytelling, information and campaigns, info screens can act as a visual symbol to create greater awareness of your business.
At RAW IT we can offer you the latest technology in info screens. With our scalable solution, we find the right solution for your business. We have everything from smaller elevator screens to larger screens.